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ICYMI: As Peloton files for IPO, can its live fitness gamification model extend to other verticals? Peloton confidentially filed for its IPO today, and the juggernaut fitness company is positioned to be one of the most interesting consumer debuts in the upcoming IPO season now that Uber has cleared the hurdle. Extra Crunch’s media columnist Eric Peckham interviewed Zwift CEO Eric Min last month about the live video model that Peloton pioneered, and explored whether ‘Peloton for X’ is the next wave of consumers startups. If you missed it, be sure to read it now. Which type of funding is actually best for your business? Fundraising is hard. We explored how to generate FOMO among VCs in Eric’s column last week, but this week, we wanted to explore the routes to funding a startup, and whether venture capital is even the right option.